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Ingredient Glossary




Betaine is a sweet tasting alkaloid that occurs in sugar beets. It is proven to leave the mouth moist and feeling soothed.

Found In:

Natural Gentle Toothpaste


Bilberry is one of several species of low-growing shrubs in the genus Vaccinium (family Ericaceae), bearing edible fruits.  The species most often referred to is Vaccinium myrtillus L., but there are several other closely related species.  Bilberry is most famous for its long use for eye and vision problems. Legend has it that during World War II, British and American pilots discovered that eating bilberry jam before night missions greatly improved their night vision.  Bilberries then became a staple for Air Force pilots.  Since then, extensive research in Europe has shown that bilberries contain specific compounds that can have beneficial effects on the eyes and circulatory system.


Calcium Carbonate

Calcium carbonate, a naturally occurring mineral, is a gentle abrasive that cleans and polishes the tooth surface to help remove stains.

Found In:

Propolis Toothpaste

Natural Whitening Toothpaste

Natural Gentle Toothpaste



Echinacea is a genus of nine species of herbaceous plants in the family Asteraceae, which are commonly called purple coneflowers.  All are endemic to eastern and central North America, where they are found growing in moist to dry prairies and open wooded areas.  They have large, showy heads of composite flowers, blooming from early to late summer.  The genus name is from the Greek echino, meaning "spiny," due to the spiny central disk.  Some species are used in herbal remedies and some are cultivated in gardens for their showy flowers.  Echinacea was a popular remedy in the United States through the 1930s, until the introduction of antibiotics.  In West Germany more than 200 preparations are made from the species E. purpurea.  Commercially prepared salves, tinctures, teas and extracts are marketed using standardized extracts.  Most commonly used to support the immune system, Echinacea is now regaining its status as a household staple.  It is one of the best-selling herbal supplements in U.S. health food stores.p>

Found In:

Propolis Herbal Elixir

Evening Primrose Oil

Evening primrose is a plant native to North America, but it grows in Europe and parts of the Southern Hemisphere as well.  It has yellow flowers that bloom in   the evening.  Evening primrose oil contains gamma-linolenic acid (GLA), an essential fatty acid. Evening primrose oil is extracted from the seeds of the evening primrose.


German Chamomile Flower

Extracted from Matricaria chamomilla (M. recutica) of the family species Asteraceae.  It is also known by the names of blue chamomile, Hungarian chamomile and single chamomile.  The flowering tops of the chamomile plant are used to make liquid extracts.  It has long been cultivated in Germany to maximize its special properties and is known to be used topically to soothe irritated skin, because of its anti-inflammatory properties.

Found In:

Natural Gentle Toothpaste


Grape seed oil (also called grapeseed oil or grape oil) is a vegetable oil pressed from the seeds of various varieties of Vitis vinifera grapes, an abundant by-product of winemaking.  Grape seeds contain several antioxidants, including polyphenols and proanthocyanidins.


Manuka oil

Manuka oil is an extract from the Manuka tree in a base of pure almond oil. Manuka leaves are distilled in spring water to produce a highly purified essential oil with a unique floral note

Found In:

Natural Gentle Toothpaste

Marshmallow extract

Althaea officinalis (marshmallow, marsh mallow, or common marshmallow) is a perennial species indigenous to Africa, which is used as a medicinal plant and ornamental plant.

Medical honey

Medihoney™ Antibacterial Honey is a standardised medical grade of antibacterial honey collected predominantly fromLeptospermum species. (including Manuka).  This combination of Leptospermum honeys has been developed using advanced scientific knowledge to maximise honey’s potential to assist healing.

Found In:

Medihoney Antibacterial Wound Gel 50g

Medihoney Antibacterial Wound Gel 25g

Mullein extract

Mullein or "Mullein leaf" often refers to the leaves of Verbascum thapsus, the great or common mullein, which is frequently used in herbal medicine.

Multifloral honeys

Multiflora honey is a blend of New Zealand honeys.

Found In:

Multiflora Honey 500g

Mulitflora Honey 1kg


Sodium Bicarbonate

Baking soda, a naturally occurring mineral, is a gentle abrasive that has the ability to polish and whiten teeth.

Found In:

Natural Whitening Toothpaste


Tea tree

Tea Tree Oil is a natural oil with exciting oral health benefits and can help to fight bad breath.

Found In:

Propolis Toothpaste


Vitamin E

Also known as alpha-tocopherol, this antioxidant is found in almonds; in many oils including wheat germ, safflower, corn, and soybean oils; and in mangos, nuts, broccoli and other foods.  It is also important in the formation of red blood cells and helps the body to use vitamin K.



Xylitol is a sweet substance commonly found in birch trees and many fruits and   vegetables. Research has indicated xylitol has great tooth friendly benefits.

Found In:

Propolis Toothpaste

Propolis Toothgel

Natural Whitening Toothpaste

Natural Gentle Toothpaste